From beauty products to Google Apps to reselling consignment on eBay – the opportunities for becoming a re seller are endless. the sheer revenue potential with white label reselling. We sell white label software to agencies, entrepreneurs and associations.There are four key aspects of being a successful re seller: product, price, seller ranking, and branding. Re-sellers include both retailers, we simply buy and sell products, and value-added re sellers (VARs), we take an existing product, add something to it (such as a special computer application), and resell it as a new product.